Programming
Training written for your week, your equipment and your experience, updated as you progress.
FrameCoached by James
Evidence-based online coaching for fat loss, muscle and recomposition, coached by James McCahill in Dublin. A real system, measured every week.
THE NAME
A film is built from frames. Not one of them is the film.
Every day is one frame. A session logged, protein hit, eight hours of sleep. On its own it looks like nothing and it isn't meant to.
Run them together for six months and the change is undeniable. That is exactly how recomposition works: invisible day to day, obvious across a year. The body is the frame you build. The work is the film. My job is direction, yours is showing up for the next frame.
Most people don't fail because they're lazy. They fail because they were handed a plan with no logic behind it and nobody checking the result.
WHO IT'S FOR
Built around a real schedule
- You want to lose fat, build muscle, or both at once
- You train around long hours, travel and a family
- You want to know why you're doing every session
- You'll log honestly, even in a bad week
- You want a plan emailed over with nobody reading it
- You want a 12 week transformation and then back to normal
- You're looking for the fastest thing rather than the thing that holds
HOW IT WORKS
Three stages, one loop
First Frame
We start with a proper assessment: training history, injuries, what your week actually looks like, and a baseline set of numbers. Nothing gets programmed until I know what I'm programming around.
In Frame
Your training block and nutrition targets land in the app. Structured sessions built on volume and progression, food anchored to energy balance and protein rather than rules nobody can keep.
The weekly review
You check in every Monday with weight, waist, adherence, sleep, steps and photos. I read it, tell you what it means, and change the plan where the numbers say to. That loop is the coaching.
WHAT YOU GET
Nutrition
Targets and a food structure you can hold, adjusted from your own data rather than a calculator.
The app
Sessions, food, check-ins and progress in one place, so you're never guessing what today is.
Weekly check-in
A written review every week from me, not an automated message.
Direct access
Message me when something changes: a trip, an injury, a week that fell apart.
Form reviews
Send a video, get it fixed before it becomes a problem.
WHAT IT COSTS
€247
per month, rolling. Cancel any time with 10 days' notice before your next payment.
Coaching is capped so that every check-in gets read properly. Message me on WhatsApp and I'll tell you whether it's a fit before you pay anything.
WHO'S COACHING YOU
James McCahill. Coach at Bo7 Gym, Dublin.
I coach in person in Dublin and online through FRAME. I studied clinical physiology, with neurophysiology as my major and cardiac physiology as my minor, which is a long way of saying I was taught to read data before I was ever taught to write a training programme.
That's the whole approach. Every recommendation comes with the reason behind it, and the weekly numbers decide what changes next. No hype, no quick fixes, and no plan you couldn't explain to someone else.
RESULTS
In their words
[CLIENT QUOTE]
[NAME] / [WHAT CHANGED]
[CLIENT QUOTE]
[NAME] / [WHAT CHANGED]
[CLIENT QUOTE]
[NAME] / [WHAT CHANGED]
QUESTIONS
What if I travel a lot?
Tell me before the block starts and we build it in. Hotel gym sessions and home sessions get written properly rather than improvised.
I'm coming back from an injury.
That's part of the assessment. We work around it, and if it needs a physio rather than a coach I'll tell you.
Do I need a gym?
For the best results, yes. The programme is built on progressive overload, which needs load available.
How do I cancel?
Message me. Ten days' notice before your next payment date and nothing further is charged. Less notice than that and the next payment goes through, with coaching running to the end of that month.
TERMS
Coaching terms
[DRAFT. Have a solicitor check this before you take a payment.]
What you're buying
Online coaching from FRAME, founded and run by James McCahill, Dublin, Ireland. That means individual programming, nutrition targets, a weekly written check-in and access to the coaching app for as long as your subscription is active.
Payment
Coaching is billed monthly in advance on the date you join, by card. Your subscription renews on the same date each month until you cancel.
Cancelling
Cancel any time by messaging on WhatsApp or emailing james@framewithjames.com. Give at least 10 days' notice before your next payment date and nothing further is charged. With less notice, the next payment still goes through and your coaching runs to the end of that month.
Your first 14 days
If you're a consumer buying online, you have 14 days from signing up to change your mind. Coaching starts straight away at your request, so if you cancel inside that window you pay for the coaching already delivered and the rest is refunded. Use the button below and you'll get written confirmation the same day.
What's expected
Coaching depends on you logging honestly and checking in weekly. Results vary between people and nothing here is a guarantee of a specific outcome.
Health
This is coaching, not medical care. Tell me about injuries, conditions and medications before we start, and check with your doctor first if anything is unclear. Stop and seek medical advice if something hurts in a way it shouldn't.
Your programme
Programmes, plans and materials are for your own use and are not to be shared or resold.
PRIVACY
Privacy
[DRAFT. Have a solicitor check this before you take a payment.]
What is collected
Your name and contact details, the training and health information you give me during onboarding and check-ins, your check-in data and photos, and the record of payments.
Why
To coach you, to keep your programme up to date, and to handle billing. Nothing is sold and nothing is shared for advertising.
Where it lives
In the coaching app, in my email and messages, and with the payment processor that handles your card. Card details never reach me.
Progress photos
Photos stay private. They're never posted, shared or used in marketing unless you say yes in writing, for that specific photo.
Your rights
You can ask for a copy of what I hold on you, ask for it to be corrected, or ask for it to be deleted. Email james@framewithjames.com and it will be done within a month.